Visit Togo: Promoting the tourism
Agence Togo Digital in partnership with Togo ministry of Tourism, Culture and the Arts
UX Designer
2025 - 2026
Spearheaded by the Ministry of Public Service Efficiency and Digital Transformation, Destination Togo serves as the country's official digital gateway. Deployed as a synchronized web platform and mobile application, it acts as a unified touchpoint to promote Togo's rich cultural heritage alongside its growing status as a strategic West African economic hub.
Collaborated with
Tools
Figma
The Problem
The core UX challenge was architecting a single platform capable of successfully catering to two entirely different user mental models without creating cognitive friction:
The Leisure Tourist (B2C):
Driven by emotion, visual inspiration, and authentic cultural discovery. They are searching for immersive experiences like the majestic waterfalls of the Plateaux Region or the Tambarma castles of the Kara Region. They also want to explore the local gastronomy, including dishes like akoumé and adémédéssi, or local drinks like sodabi.
The Business Investor (B2B):
Driven by data, utility, and stability. They need immediate access to information on a favorable business climate, modern infrastructure, and economic resources like the Yearbook Togo 2024-2025 Economic Report. They require practical details on conference centers, coworking spaces, and professional meetings.
The solution
Rather than splitting the app into separate paths for leisure and business travelers, we designed one continuous experience that meets every user at the same starting point and lets their intent shape the journey from there. A visitor moves from first discovery to full immersion — creating an account, browsing a single centralized deck of everything Togo has to offer, and landing on service pages detailed enough to book with confidence — without ever being asked which "type" of traveler they are. The result is a product that feels tailored to each user, built on one shared foundation rather than two competing ones.
An onboarding experience immersed in Togo culture.
To make the experience feel tailored from the very first screen, users create an account early on. A fast, secure OTP-based flow gets them in without friction — unlocking personalized suggestions, saved bookings, and a profile that stays in sync across web and mobile.
Offering multiple way to login with a focus on the Togolese government SSO.
A centralized deck for everything Togo has to offer
Find anything you want. using the search bar or the map.
Every service carries enough detail to book with confidence.
